Orders can also be placed directly through the Prime Now website at For more information on "The Upgrade Presented by Honda" visit: "The Upgrade Presented by Honda" helps kick off the integrated marketing campaign for the all-new 2017 CR-V and will be followed by the 2017 CR-V's big game spot, celebrating the 20 th anniversary of the best-selling SUV in America, with the full campaign rolling out through April, 2017. 5, users will also see a promotion code on Prime Now, which they can enter at checkout to receive free one-hour delivery. To order "The Upgrade's" recipe ingredients customers can click the link directly under the videos, which takes them to the full list for purchase on Prime Now. Fans who click on the associated URL ( on any of these sites will be taken to a custom Amazon landing page to learn about "The Upgrade" program, watch Tasty videos, explore images of the CR-V, and have the opportunity to shop themed décor and other items to help enhance each holiday. com/Tasty, Facebook, Snapchat and Pinterest. "The Upgrade Presented by Honda" recipes and associated Tasty videos will be featured on the BuzzFeed. "It doesn't matter who's playing this Sunday – when we can work with brands to create seamless experiences like this, customers always win!" "We're delighted to join Honda and BuzzFeed in helping customers easily 'Upgrade' their game day experience – enabling them to watch a new and exclusive Tasty video recipe on Amazon, click through to buy the exact ingredients on Prime Now, and have them on their doorstep with free, one-hour delivery from January 30 through February 5," said Jeremi Gorman, Head of North American advertising sales for Amazon Media Group. Recipes will include No Bake Chocolate Raspberry Tarts and Creamy Slow Cooker Chicken. From February 6 to February 14, exclusive romantic-inspired Tasty recipes will be available at: with the ingredients available a click away on Prime Now. Providing inspiration for other upcoming holidays, "The Upgrade" will return for Valentine's Day. "Plus, for the first time ever, thanks to Honda the ingredients for the exclusive Tasty recipes can be delivered to consumers via Amazon Prime." BuzzFeed and Tasty alike are all about bringing people together and creating a human connection, and we love when we can seamlessly integrate partners to bring Tasty further to life while also meeting our marketing partners' needs," says BuzzFeed's Chief Revenue Officer Lee Brown. "We are thrilled to collaborate with Honda and Amazon to bring the power of these great brands to our highly engaged Tasty audience. For the big game, "The Upgrade Presented by Honda" recipes include Guacamole Cannoli and Cookies & Cream Empanada. "Taking a cue from the all-new 2017 Honda CR-V, the upgraded big game-inspired recipes with built-in shopping convenience will help take football fans' experience to the next level, and are made possible through our custom collaboration with Amazon and BuzzFeed."īoth sweet and savory recipes are featured in the exclusive football-inspired Tasty videos that are offered through "The Upgrade." From January 30-February 5, leading up to and during the big game, fans can take advantage of a special promotion for free, one-hour delivery service from Amazon Prime Now. "The big game is one of the most celebrated events of the year, and Honda wants to make game day food part of the memorable experiences for family and friends," said Susie Rossick, assistant vice president, Honda Auto Marketing.
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